Sport Management

Department of Kinesiology

Sport Management

The sports industry in the U.S. generates more than $200 billion per year, and sports and sports-related businesses depend on a wide variety of professionals to carry out day-to-day operations. There’s no better place for sport management majors than the COSMA-accredited UIndy program, located in the “Amateur Sports Capital of the World.” You’ll have the opportunity to work closely with top sports organizations in class projects and internships. In the past, students have helped the city host numerous sporting events, including the NCAA Final Four, Big Ten Basketball Championships, Olympic qualifying events and the Super Bowl.

Program strengths

  • Experiential learning– You will complete projects with sports businesses, boosting your resume.
  • Networking– You will meet and learn from multiple professionals in the sports business each year.
  • Experienced faculty – All have previously worked in facility management, intercollegiate athletics, the NCAA or high school athletics.
  • Volunteer experience– Every year you can volunteer at major sporting events.

"We produce 72 professional baseball games in 5 months. I'm responsible for everything from recruiting corporate sponsors to game day activities. I learned to hone my management skills at UIndy. My professors got me to believe that I could do anything. And just as in sports, that's the foundation for success.

Joel Zawacki, Indianapolis Indians

Projects and research opportunities

During the semester, students complete a number of class projects in conjunction with community organizations. Past projects have included:

  • Providing ideas to the Indianapolis Colts for increasing fan engagement through social media
  • Assisting the Indiana Sports Corporation in implementing the ISC Corporate Challenge
  • Surveying Pacers and Colts fans at games to understand the effectiveness of their sponsorships
  • Providing ideas to the NCAA for increasing attendance at championships

Sport management grads have interned or worked for:

Indiana Pacers
Indianapolis Colts
Dallas Cowboys
USA Track & Field
USA Diving
Special Olympics Indiana
Indiana Ice
Indianapolis Motor Speedway
Indiana Sports Corporation
Indy Racing League
Great Lakes Valley Conference
Lucas Oil Stadium
Pepsi Coliseum
Boys & Girls Club
Indy Parks & Recreation
Indiana High School Athletic Association

Potential careers in sport management

  • Intercollegiate athletics– athletic director, compliance coordinator, facility manager, etc.
  • Professional sports– ticket sales, marketing, sponsorships, facilities, etc.
  • Recreational sports – sports program director, park manager, youth sports manager, etc.
  • Event management– volunteer coordinator, event manager, marketing, tickets
  • Non-profit organizations – sport/program management, marketing, community relations, etc.
  • Public and media relations– for professional sports teams, intercollegiate athletics or sport facilities
  • Advertising and sales promotion– for private organizations, non-profit organizations, professionals sports, etc.

"From day one, I was in major specific classes, and encountering events and projects that really allowed me to understand and feel comfortable in my chosen field. When I left, I had numerous projects with reputable companies, two internships and some great references for my resume..."

Audrey Becker, NFL Combine

Curriculum Guides

These curriculum guides outline the classes you’ll need to take as a sport management major. The general education curriculum guide lists your class options and requirements to fulfill UIndy’s general education requirements, while the sport management curriculum guide lists the classes needed to major in sport management. You’ll need to look at both guides to get a complete picture of what classes you’ll take at UIndy.

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